Communications and CRM Executive


Brand and Marketing


Birmingham, Haywards Heath or London

Employment Type

Full-time, Permanent

Budgeted Salary Range

£28,000 - £31,000

Ways of Working

Opened: a month ago
Closes: TBC

About Us

We love pets - which is why we’re on a mission to make the world a better place for pets and their parents.  We offer pet insurance policies with generous pet health benefits that are designed with their needs in mind. We’ve helped over half a million pets stay happy and healthy since 2017 - and many more customers throughout the world are joining us every day.  We’ve won numerous awards, have offices in the USA, UK, and Sweden - and we now employ over 400 people globally. 

Award-winning, innovative technology and exceptional customer service are at the heart of our offer: our “Complete” policy ranks top of the Which? cat and dog insurance Best Buy tables. (December 2021)  We've also been voted the Pet Insurance Provider Of The Year in the Moneyfacts Consumer Awards (2021) - and we’ve received over 21,000 5-star Feefo reviews in the past 12 months.

We’re proud to be driving unprecedented change in insurance and have doubled our revenues annually for the last 4 years with more ambitious growth still to come.  Our latest Series D funding round was $350m which values us at over $2bn. 

Our company is fast-moving, respectful, fun-loving and (most importantly) passionate about pets and their wellbeing.  We think big and we can only do that if we have a wonderful array of different people who are able to bring their whole selves to work every day.  Throughout our business you'll meet people who think differently, aim for impact and love to try new things.  Want to join our pack?  Join us. Love every moment. Love ManyPets.

About the Opportunity

It’s an exciting time to be part of our company as we’re growing quickly and shaking up the world of pet health and insurance.  Following a team restructure, we’re looking to hire a Communications and CRM Executive to help us with a wide range of customer communications initiatives we’re looking to launch.

Day-to-day, you’ll work across everything and anything: from journey mapping and planning, to writing and creating the comms our customers hear and read every day; to helping us shape what makes our content ‘feel’ like ManyPets. We can promise a lively and varied working day where you’ll make an impact from the get-go!

Your Focus

  • Partner with the Global CRM Strategy Manager to activate our ManyPets communications and CRM strategy.
  • Craft and create a broad range of customer communications collateral – which is personalised, effective, and always in line with our brand tone of voice.
  • Responsible for the delivery of our automated communications and broadcasts to customers through our current systems, with a particular focus on email, SMS, and telephony.
  • Collaborate with the global Marketing and wider CX team to effectively map customer journey touchpoints – ensuring content and communications is joined up from pre to post sale.
  • Supporting the broader Marketing, Operations and Engineering, Product and Design (“EPD”) teams to meet our key objectives for customer care and communications.
  • Work alongside our CX, Brand, UX and EPD teams to build and update email templates and communications content in our email builder tool: ensuring all content we share is accessible, inclusive, and fit for purpose.
  • Track new requests and our team communications archive – making sure these are managed and overseen from brief to go-live.
  • Keep up to date with the latest trends and concepts in CRM management – exploring new and innovative ways for us to reach our customers and maintain engagement.

What Leads to Success

Here are some of the individual skills we know will enable you to succeed in this position. If you don’t tick every box - don't worry.  We can support you in both your personal and professional development:

  • Quality is second nature to you, and you take pride in attention to detail
  • You get your “hustle” on – delivering work quickly and to a high standard.
  • You have exceptional organisational skills and are able to manage multiple tasks simultaneously
  • You can balance the need for compliance and regulation with the personality and emotional depth needed for great customer communications.
  • You think like a customer, with high levels of emotional intelligence and empathy.
  • You share the load with others – contributing and bringing energy to projects and workstreams.
  • You value diversity and are sensitive to different lived experiences, environments, and cultures.

What We’re Looking For

  • You’ll be in a similar CX, CRM or communications role and you bring experience of setting up communication flows and automation within CRM platforms.
  • You’ve worked with dynamic customer communications platforms (scheduled and personalised campaigns) and operational communications tools (contact centre communications, online help centres, telephony systems et al.)
  • You can demonstrate an understanding of how communications link to customer engagement, satisfaction, and overall organisational success.
  • You’re a compelling writer with a keen eye for detail and high standards. You have written a variety of comms for different types of audiences, mediums, and channels.
  • You have a superb command of the English language and you have held a role where writing for customers was a large part of your daily routine.
  • You’ll be familiar with marketing platforms such as Mail Chimp, Customer.io, Pardot and Marketing Cloud.
  • Ideally, you’ll have experience of working within in a regulated environment like ours.

Inclusion at ManyPets

We believe diversity, belonging and inclusion are more than just words or things we should be 'seen' to be doing.  Having diversity at the core of our business makes us stronger - and the responsibility for creating an inclusive workplace rests with all of us.  We believe Black Lives Matter and we want you to join a company that makes unbiased choices and is committed to being anti-racist.  If you'd like to read more about this, please download our Approach to Inclusion pack. 

We promise to give you the same opportunities as everyone else and we won’t discriminate against you at any point in the process. This includes how we source talent, our interview process, our conditions of employment (including pay) and feedback.


Everything changed overnight when the pandemic happened. Suddenly everything was different: whether we were in a home office, spare room, or makeshift desk: we were working on our own and dealing with Zoom calls, bad Wi-Fi, and a very different working day.  We now work from home and our company office, so we've created our Making Work, Work guide, which explains it all.

We offer a fantastic range of company benefits to suit everyone in a remote-first world, with a focus on supporting our physical and mental wellbeing. Coupled with a generous holiday allowance and regular care packs, we’re always looking for new ways to look out for our people.

Our Values

Our company values drive everything we do - and they are:

Show You Care | Do The Right Thing | Think Big | Work Together | Be Tenacious

Connect With Us!

LinkedIn | Instagram: UK  USA  Sweden| Facebook: UK  USA  Sweden | Twitter: UK USA | TikTok | Glassdoor | Indeed | FeeFo | Trustpilot | Crunchbase

Reasonable Adjustments and Support

If you need any help, support or advice at any point during the hiring process please email our Inclusion Council in complete confidence.  Our Inclusion Council is a cross-functional group of people from our global business - and they are not the hiring managers for this role.  We're here to make sure everyone has a fair and equitable experience when they're considering joining us.  If you want to talk or ask any questions, we are here to listen (and we'll do what we can to flex our approach to a process that suits you.)

Smell good?

A dog smelling something good

Apply for the Communications and CRM Executive opportunity.

  • Department: Brand and Marketing
  • Location: Birmingham, Haywards Heath or London
  • Employment Type: Full-time, Permanent
  • Budgeted Salary Range: £28,000 - £31,000
  • Ways of Working: Hybrid